Understand our Privacy Policy - Weight Loss Momentum

Effective Date: August 17, 2025

This Privacy Policy describes how Weight Loss Momentum (hereinafter: “we”, “us”, “our”) collects, uses, and protects the personal data you provide by using our website, weightlossmomentum.com. Your privacy is extremely important to us, and we are committed to protecting your personal data in accordance with applicable laws.

1. Data Controller

The controller of your personal data is:

Website: weightlossmomentum.com
Owner: kupi key d.o.o.
Address: Ul. Vinka Međerala 13, 42000 Varaždin, Croatia
VAT Number: HR45954179753
Email: contact@weightlossmomentum.com

2. What Personal Data Do We Collect?

We may collect the following types of data:

Data you provide directly to us:
- Contact Information: Your name and email address when you contact us through our contact form.
Data collected automatically:
- Technical Data: IP address, browser type, operating system, access times, and the pages you have viewed. This data is collected automatically through our servers and analytics tools.
- Usage Data: Information about how you use our site, which articles you read, and which links you click.
- Cookies: We use cookies and similar tracking technologies to improve your user experience and to display personalized advertising. You can find more details in the “Cookies and Tracking Technologies” section.

3. Purpose of Data Collection and Use

We only process your personal data when we have a valid legal reason to do so. In accordance with the GDPR, we rely on the following legal bases for collecting and using your data for the purposes described below:

To provide and maintain our service
- Purpose: To ensure the proper functioning, security, and availability of the weightlossmomentum.com website.
- Legal Basis: This processing is necessary for our Legitimate Interest in operating and offering a functional and secure website to our users.
To communicate with you
- Purpose: To respond to your inquiries, questions, and feedback sent via our contact form.
- Legal Basis: We process this data based on our Legitimate Interest in communicating with our users and responding to their requests.
For analytics and improvement
- Purpose: To analyze traffic and user behavior in order to understand what content is popular and to improve the overall functionality and user experience of our site (e.g., via Google Analytics).
- Legal Basis: The legal basis for placing and reading analytical cookies on your device is your Consent, which you provide through our cookie consent banner. Our subsequent analysis of this aggregated and anonymized data is based on our Legitimate Interest in improving our website and content.
To display personalized advertising
- Purpose: To show personalized ads through Google AdSense and its partners, which allows us to provide our content for free. This involves collecting data about your visits to our site and other sites to show you relevant ads.
- Legal Basis: This processing is based entirely on your explicit Consent, which you can manage at any time through our cookie consent platform.
To meet legal obligations
- Purpose: To comply with any legal or regulatory requirements, court orders, or requests from competent authorities.
- Legal Basis: This processing is necessary for compliance with a Legal Obligation to which we are subject.

4. Cookies and Tracking Technologies

Our website uses cookies, which are small text files stored on your device. We use them for:

Necessary Cookies: Essential for the basic functioning of the site.
Analytical Cookies: Help us understand how users interact with the website (e.g., Google Analytics).
Marketing Cookies: Used to display relevant advertisements to you (e.g., Google AdSense).

To provide more detail on advertising, third-party vendors, including our partner Google, use cookies to serve ads based on a user’s prior visits to our website or other websites. Google’s use of advertising cookies enables it and its partners to serve personalized ads to you based on your visit to our site and/or other sites on the Internet. You can learn more about how Google collects and uses this data on their How Google uses data when you use our partners’ sites or apps page.

Your Choices and Consent

Upon your first visit to our site, we will ask for your consent to use analytical and marketing cookies. You can manage your cookie preferences at any time through our consent management platform.

Additionally, you can opt out of personalized advertising from Google by visiting Google’s Ads Settings.

We do not sell or rent your direct personal data like your name or email address. We may share data with the following categories of third parties:

Service Providers: Companies that provide us with services such as web hosting, site maintenance, or analytics (e.g., Google). These providers have access to data only to the extent necessary to perform their services and are contractually obliged to protect its confidentiality.
Advertising Partners: We share data with third-party vendors, including Google, who use cookies to serve ads based on a user’s prior visits to our website.
Competent Authorities: If required by law or a valid legal request, we may share your data with the police or other judicial bodies.

6. International Data Transfers

As we are based in Croatia (EU), your data is protected by the GDPR. However, when we use international service providers like Google, your personal data may be transferred to and processed in countries outside the European Economic Area (EEA), such as the United States.

We ensure that such transfers are lawful and that your data remains secure by relying on established legal mechanisms, such as the European Commission’s Standard Contractual Clauses (SCCs) and/or the EU-U.S. Data Privacy Framework.

7. How Long Do We Keep Your Data?

We retain your personal data only for as long as is necessary for the purposes for which it was collected.

Contact Form Data: Data submitted via our contact form is typically deleted within 6 months after your inquiry has been resolved.
Analytical Data: Anonymized and aggregated data collected via Google Analytics is retained for up to 14 months.
Cookies: The lifespan of cookies varies and is detailed in our cookie consent platform.

8. Data Security

We take all reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or destruction. Our site uses SSL encryption (indicated by the padlock icon in your browser) to protect the data transmitted between you and our servers.

9. Children’s Privacy

Our website is not intended for or directed at children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at contact@weightlossmomentum.com. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers.

In accordance with the General Data Protection Regulation (GDPR), you have the following rights:

The right to access: You can request confirmation of whether your data is being processed and access to that data.
The right to rectification: You can request the correction of inaccurate personal data.
The right to erasure (“right to be forgotten”): You can request the deletion of your personal data under certain conditions.
The right to restrict processing: You can request the restriction of the processing of your data.
The right to data portability: You can request that we transfer your data to another controller.
The right to object: You can object to the processing of your personal data for marketing purposes.
The right to withdraw consent: You can withdraw your consent for data processing (e.g., for cookies) at any time.

To exercise any of these rights, please contact us by email at contact@weightlossmomentum.com. You also have the right to file a complaint with the supervisory authority, the Croatian Personal Data Protection Agency (AZOP).

11. Your U.S. State Privacy Rights

This section supplements our Privacy Policy and is intended for residents of U.S. states that have enacted comprehensive privacy laws. This includes residents of California, Colorado, Connecticut, Delaware, Florida, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia. This list may be updated as more states enact similar legislation.

Your Privacy Rights

If you are a resident of one of the states listed above, you may have the following rights regarding your personal information, subject to certain exceptions:

The Right to Access/Know: The right to confirm whether we are processing your personal information and to access that information.
The Right to Correct: The right to correct inaccuracies in your personal information.
The Right to Delete: The right to delete personal information you have provided to us or that we have obtained about you.
The Right to Opt-Out: The right to opt out of the processing of your personal data for purposes of targeted advertising, the “sale” of personal data, or the “sharing” of your data for cross-context behavioral advertising.
The Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.

How to Exercise Your Rights

To exercise your right to opt-out, please click the “Do Not Sell or Share My Personal Information” link located in the footer of our website. This will launch a pop-up window where you can confirm your choice. This single link serves as the opt-out mechanism for residents of all applicable states.

For all other requests (to access, correct, or delete your data), please send an email to contact@weightlossmomentum.com.

12. Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at any time. All changes will be published on this page, and the “Effective Date” date will be revised. We recommend that you check this page regularly.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us at: Email: contact@weightlossmomentum.com

Frequently Asked Questions (FAQ) – weightlossmomentum.com Privacy Policy

1. Do you collect my personal data, and what kind?

Yes, we only collect the data necessary for the site to function properly. We group it into two categories:

Data you give us: For example, your name and email when you send us a message via the contact form.
Automatic data: Technical data like your IP address and browser type, as well as anonymous usage data (e.g., which articles are most popular) collected through tools like Google Analytics.

2. Why do you need my data at all?

We use your data only for necessary and transparent purposes:

To respond to an inquiry you have sent us.
To analyze our traffic and understand which content is useful, so we can make our site even better.
To display personalized ads (via Google AdSense), which keeps our content free for everyone.

3. Do you sell my data to third parties, like advertisers?

We do not sell personal information like your name or email for money. To keep our content free, we use advertising partners like Google that use cookies to show you personalized ads. You have control over these advertising cookies and can manage your consent choices through our cookie settings platform at any time.

4. What are cookies and do I have to accept them?

Cookies are small text files stored on your device that help the site work better. There are:

Necessary cookies: The site cannot function correctly without them (they do not collect personal data).
Analytical and Marketing cookies: These help us see how the site is used and help you see relevant ads. For these cookies, we always ask for your consent on your first visit, and you are not obligated to accept them.

5. How can I request to have my data deleted or corrected?

Absolutely. At any time, you can request access to, correction, or deletion of your data by sending an email to contact@weightlossmomentum.com. This is your right under GDPR and other privacy laws, and we fully respect it.

6. How secure is my data on your site?

We take all standard technical security measures. Our site uses SSL encryption (visible as the padlock icon in your browser’s address bar), which means the connection between you and our site is secure. We also work exclusively with verified service providers.

7. Who can I contact if I have questions or a complaint?

For any questions about your data, the first step is to contact us directly at contact@weightlossmomentum.com, and we will be happy to help. If you are not satisfied with our response, you have the full right to file a complaint with the supervisory authority in Croatia, the Agency for Personal Data Protection (AZOP).